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The Acura brand has a storied history that goes back several generations. From its inception, it’s become synonymous with practical functionality and premium design, and the Acura logo is a proud symbol of that ideal. When you come to Acura of Sherman Oaks looking for a new Acura model, the logo’s meaning is one of many questions you might have.

What Is the Acura Logo?

The Acura logo is based on a caliper — a tool familiar to any craftsperson. A caliper is a measuring tool that’s designed to take precise measurements of an object’s length. It’s the perfect tool for measuring parts big and small, giving you an accurate reading of minute details.

Acura chose this as the basis for its logo because it represents precision craftsmanship. When you think of Acura vehicles, you know that they’ve been designed and built with specific detail and balance, making every car a triumph. Every part of the crafting process is vital, with nothing too small to escape attention.

What Does Acura Mean?

You’ll find that commitment to precision and detail in much of Acura’s design and history. Let’s take the name Acura itself, which comes from the Latin word acutus, meaning “sharp” or “precise.”

The designers and manufacturers at Acura know that every little detail is essential to get right. That commitment to acute crafting and assembly is what makes Acura drivers so thrilled when they get behind the wheel.

Shop for a New Acura Vehicle at Acura of Sherman Oaks

When you see that logo on a new Acura model at our dealership, it’s your assurance of quality. Visit Acura of Sherman Oaks today to find an Acura model that’s right for you!

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